ActiveRepricer privacy policy

Effective October 1, 2026

This policy explains what information ActiveRepricer collects, how it's used and shared, and the choices you have. ActiveRepricer is a repricing service for businesses that sell on Amazon and Walmart. It's developed and operated by Cherry Group, Inc. ("Cherry Group", "we", "us"), based in Ohio, United States.

ActiveRepricer is a business-to-business service. It isn't intended for consumers or for anyone under 18.

Information we collect

WhatExamplesWhere it comes from
Account detailsUsers' names, email addresses, passwords (stored in protected form), last sign-in dateYou, when an account or user is set up
Business detailsCompany name, business address, notification email address, subscription datesYou
Marketplace connectionsThe authorization or API credentials you give us for your Amazon or Walmart seller account, your seller ID, and access details for a cost system you connectYou, when you connect a marketplace or cost system
Catalog and pricingSKUs, product identifiers, titles, brands, image links, prices, minimum and maximum prices, costs, fees, inventory, sale prices, your pricing rulesThe marketplaces' APIs and reports, your spreadsheet uploads, and your cost system
OrdersOrder ID, date, SKU, quantity, price, tax, shipping, order status, and the ship-to state and ZIP codeAmazon's standard orders report
Competitor offersOther sellers' public seller IDs and names, prices, shipping, ratings and buy box status for the products you sellMarketplace notifications and reports
Price-change historyEach price change, the rule that caused it, and the market prices at the timeThe service
Technical dataIP address, browser type, pages requested, errorsCollected automatically when you use the website

Information we don't collect

How we use information

We don't sell your information, use it for advertising, or share one customer's data with another customer. Information obtained from Amazon and Walmart is used only to provide ActiveRepricer to you, in line with those marketplaces' developer policies.

How we share information

Cookies

The ActiveRepricer website sets one session cookie that keeps you signed in. It's deleted when you close your browser, and the session ends after a period of inactivity. Our hosting may add a technical cookie that keeps your visit on the same server. We don't use analytics, advertising or third-party cookies. This website, cherrygroupinc.com, sets no cookies.

Where information is stored

Information is stored and processed in the United States.

How long we keep information

We keep information only as long as we need it to provide the service. When you close your account or ask us to delete your data, we delete it, except for anything the law requires us to keep. Copies in backups are removed when those backups expire.

Security

If we learn of a security incident that affects your information, we'll notify you promptly, and we'll notify the marketplaces as their policies require.

Your choices

Changes to this policy

We'll update this page when our practices change, and change the effective date at the top. If a change materially affects how we use your information, we'll tell account holders by email before it takes effect.

Contact

Cherry Group, Inc.
activerepricer@cherrygroupinc.com